Video Mercedes Benz A-class W169 Development
The 2009 A-Class features redesigned front and rear bumpers, new tail lamps and headlights, new grille, new exterior mirrors, a restyled interior design and new upholsteries and colors. The 2009 A-Class was released alongside the refreshed 2009 M-Class and B-Class.
A four-day, seven-country tour which officially introduced the car culminated in an event in Milan, in the Castello Sforzesco, where all the touring units were received by a myriad of European personalities from music, fashion, sport and movies. Armani presented a fashion show and Christina Aguilera did a live performance of her song "Hello", composed exclusively for the occasion.
The W169 advertising campaign included television spots with Christina Aguilera, Giorgio Armani and Boris Becker.
Sales of the W169 were targeted at 50,000 units in 2004. Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes Car Group, said that target had been reached even before vehicles arrived in dealer showrooms.
DaimlerChrysler invested EUR 900 million in developing the Rastatt plant where the A-Class is produced, and created 1600 new jobs (for a total of 4700). A further 600 people work on the industrial estate at the plant site.
In 1999, Mercedes Benz opened, in Juiz de Fora, Minas Gerais (Brazil), its first factory in South America dedicated to passenger cars, with an investment of USD 840 million and 10,000 employees. The factory initially produced A-Class and C-Class models, assembling them from pieces manufactured in Germany. The target for the cars was regional markets (from Argentina to Mexico) with modifications made to the cars to suit local conditions, like a protection for the motor base for the mostly poor roads in South America. In 2005 the factory stopped production of A-Class cars.
Mercedes-Benz has made a number of confusing announcements - first that a "weak Euro" could have produce costs problems and later that the "fall of the Dollar" will cause the enterprise to not be profitable.
According to some analyses, Mercedes-Benz considers the creation of the A-Class to have reduced its prestige in Europe, and the company has concentrated its efforts on its larger and more profitable vehicle lines.
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